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Year Faculty Publications
2010 Akroush, Mamoun., Abu-ElSamen, Amjad., Al-Shibly, Motteh. and Al-Khawaldeh, Fayez.,"Conceptualization and Development of Customer Service Skills Scale: An Investigation of Jordanian Customers",International Journal of Mobile Communications,Vol. 8, No. 6,pp. 625-653,2010
2011 Akroush, Mamoun., Al-Mohammed, Samer., Zuriekat, Majdy. and Abu-Lail, Bayan.,"An Empirical Model of Customer Loyalty in the Jordanian Mobile Telecommunications Market",International Journal of Mobile Communications,Vol. 9 No. 1,pp. 76-101,2011
2011 Abu-ElSamen, Amjad. and Akroush, Mamoun,"Path Analysis of the Consequences of Customer Service Skills: An Exploratory Study in Jordan",International Journal of Services and Standards,Vol. 7 No. 1,pp. 50-77,2011
2011 Akroush, Mamoun., Abu-ElSamen, Amjad. and Jaradat, Najwan,"The Influence of Mall Shopping Environment and Motives on Shoppers’ Response: A Conceptual Model and Empirical Evidence",International Journal of Services and Operations Management,Vol. 10 No. 2,pp. 168-198,2011
2011 Akroush, Mamoun,"The Mediation Effect of Marketing Expertise on Marketing Assets and Capabilities toward Financial Performance",International Journal of Internet Marketing and Advertising,Vol. 6 No. 4,pp. 373-412,2011
2011 Akroush, Mamoun,"Under Researched Gaps in Marketing Strategy Implementation",International Journal of Marketing Principles and Practices,Vol. 1 No. 1 (September),pp 33-39,2011
2012 Akroush, Mamoun.,"An Empirical Model of New Product Development Model: Phases, Antecedents and Consequences",International Journal of Business Innovation and Research,Vol. 6 No. 1,pp. 47-75,2012
2012 Akroush, Mamoun. and Abu-ElSamen, Amjad.,"An Empirical Investigation of the Mediating Role of Relationship Marketing Skills on the relationship between Customer Satisfaction and Customer Loyalty",International Journal of Internet Marketing and Advertising,Vol. 7 No. 1,pp. 1-30,2012
2012 Abu-ElSamen, Amjad., Akroush, Mamoun., Alsayed, Ameen. and Hasan, Hasan.,"An Empirical Model of Customer Service Quality and Customer Loyalty in An International Electronics Company",International Journal of Electronic Business,Vol. 10 No. 1,pp. 39-63,2012
2013 Akroush, Mamoun., Abu-ElSamen, Amjad., Samawi, Ghazi. and Odetallah, Abdelhadi.,"Internal Marketing and Internal Service Quality in Restaurants",Marketing Intelligence and Planning,Vol. 31 No. 4,pp. 304-336,2013
2014 Al-Mohammed, Samer., Akroush, Mamoun. and Odetallah, Abdelhadi.,"Marketing Culture and Business Performance: Re-Examination of Webster’s Marketing Culture Measurement Scale",Marketing Intelligence and Planning,Vol. 32 No. 7,pp. 794-822,2014
2015 Akroush, Mamoun., Al-Mohammed, Samer. and Odetallah, Abdelhadi.,"A Multidimensional Model of Marketing Culture and Performance: A Different Approach to the Use of Webster’s Marketing Culture Measurement Scale",International Journal of Contemporary Hospitality Management,Vol. 27 No. 7,pp. 1442-1478,2015
2016 Akroush. Mamoun., Jriasat, Luai., Kurdieh, Dina., Al-Faouri, Ruba. and Qatu, Laila.,"Tourism Service Quality and Destination Loyalty-The Mediating Role of Destination Image from International Tourists’ Perspectives",Tourism Review,Vol. 71 No. 1,pp. 18-41,2016
2018 Akroush. Mamoun. and Awwad, Abdulkareem.,"Enablers of NPD Financial Performance: The Roles of NPD Capabilities Improvement, NPD Knowledge Sharing and NPD Internal Learning",International Journal of Quality and Reliability Management,Vol. 35 No, 1,pp. 163-186,2018
2018 Abu-ElSamen, Amjad and Akroush, Mamoun.,"How Customer Orientation Enhances Salespeople’s Performance: A Case Study from an International Market, Benchmarking",An International Journal,Vol 25 No. 7,pp. 2460-2477,2018